Patagonia latest brand to join Facebook ad boycott

outdoor gear company Patagonia is latest company to anunce an vertising boycott of Facebook and its Instagram app for month of July — or longer — saying social media giant has “failed to take steps to stop spre of hateful lies and dangerous propaganda on its platform.”

Patagonia joins rth Face and outdoor gear company REI, which have anunced similar boycotts in recent days. It is t clear how much boycotts will affect Facebook’s vertising revenue, which was nearly $70 billion in 2019, making up nearly all of its total revenue for year.

According to Facebook's library, Patagonia spent nearly $1 million on s about social issues or politics between May 2018 and June 2020. s got “social issues” moniker because y were about environmental issues.

A representative for Facebook did t immediately respond to a mess for comment on Monday.

Last week,civil rights groups called on large vertisers to stop Facebook campaigns during July, saying social network isn’t doing eugh to curtail racist and violent content on its platform.

groups in “#StopHateforProfit” campaign, launched Wednesday, include Anti-Defamation League, NAACP, Sleeping Giants, Color Of Change, Free Press and Common Sense.

groups say Facebook amplifies white supremacists, allows posts that incite violence and contain political propaganda and misinformation, and doesn’t stop “b actors using platform to do harm.”

big tech companies have struggled over how to man floods of posts and videos that users put on ir platforms every day. Facebook has been under fire for deciding to leave up posts by President Donald Trump that suggested police-brutality protesters in Minneapolis could be shot.