Published 18:04 IST, September 23rd 2019

Portugal needs aggressive tourism marketing after Thomas Cook collapse

Portugal is hoping it will see limited immediate fallout from the collapse of Thomas Cook but officials think the country will need aggressive tourism marketing

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Portugal is hoping it will see limited immediate fallout from collapse of British tour company Thomas Cook but industry officials think country will need more aggressive tourism marketing. Segundo Joao Fernandes, president of Algarve Regional Tourism authority, says Thomas Cook h alrey reduced its operations in popular sourn region and that many holiday packs it offered in Portugal relied on flights with or airlines. Fernandes told Expresso newspaper that only 20,000 passengers, about 0.2% of those going through region’s main airport in Faro, h bookings with Thomas Cook in 2019.  Pedro Costa Ferreira, president of Portugal’s Association of Travel ncies, or APAVT, says in long run hoteliers will need to find or travel companies and use more aggressive marketing to attract British vacationers.

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Fewer tourists in Portugal

Portugal alrey fears fewer tourists due to Brexit, Britain’s planned departure from European Union. One media campaign tells British holidaymakers y are “Brelcome” to visit and says “Portugal will never leave you.” German government says it is considering a request from airline Condor, which is owned by Thomas Cook, for a bridging loan but won’t say when it will decide. Ecomy Ministry spokesman Korbinian Wagner confirmed Monday that government h received application from Condor, which says it is still flying. He wouldn’t specify how much money it is seeking. news ncy DPA, citing unidentified government sources, put figure at about 200 million euros ($220 million).

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Thomas Cook ceased 

British parent company Thomas Cook ceased tring earlier Monday and future of its German subsidiaries is uncertain.
German government did provide a loan to prevent immediate grounding of insolvent Air Berlin in 2017, but Wagner said every case is different. Tunisia’s government is offering assurances that Thomas Cook clients won’t be prevented from leaving country, following British media reports that vacationers were blocked at a hotel because of a payment dispute.
Tunisia’s TAP news ncy says country’s tourism minister, Rene Trabelsi, intervened to resolve an issue that arose with British tourists who’d been staying in a hotel in resort city of Hammamet. TAP report did t name hotel, but a British vacationer told BBC rio on Sunday that Les Orangers beach resort in Hammamet, near Tunis, demanded extra money from guests who were about to leave, for fear it wouldn’t be paid what it is owed by Thomas Cook.

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Tourists' demands

Ryan Farmer said many tourists refused demand since y h alrey paid Thomas Cook, so security guards shut hotel’s gates and “were t allowing anyone to leave.” Farmer said it was like “being held host.” But Tunisia’s Tourism Ministry, cited by TAP, denied Sunday that British tourists were sequestered at a Hammamet hotel. It said inste that “checkout procedures were delayed for a while at request of hotel keeper.” It said British group later checked out and flew home “after being given apologies for delay.” ministry vowed that “ such problem of block will be repeated” and said it is coordinating with hotel owners and travel ncies “to ensure that all tourists leave Tunisia in best conditions.”

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17:44 IST, September 23rd 2019