Razor brand advertisement encourages women to take part in 'Movember'

-Shave vember is an initiative to focus on men's health as it aims to create awareness about scourge afflicting men in form of testicular, prostate, and colon cancers. However, in a new campaign, a razor brand Billie opens up same conversation for women too. brand is trying to change whole conversation about body hair by encouraging women to become part of a 'Movember'. vertisement which has w gone viral shows women with real hair and encouraging or women to grow moustaches on ir faces. 

vertisement on YouTube res, “Newsflash: women have mustaches. We've been trained to hide m – wax m, bleach m, shave m – but that doesn't make m any less real. Fuzzy and faint or dark and dazzling, y're re. So this Movember, we're growing out our (formerly) top-secret upper lip hair.”

In video, models can be seen throwing away wax strips and tweezers. models with real body har can be seen celebrating ir facial hair by putting mascara on it, combing it or putting bright lipsticks to highlight ir moustaches. Billie has reportedly become first women's razor brand to participate in Movember, however, this is t first time brand has done something like this. In an earlier campaign, Billie h also started a conversation about pubic and armpit hair with models with real body hair. 

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#Shavevember

birth of this endeavour around millennial year, w a movement, is credited to both -Shave vember Foundation and Movember Foundation. former has its roots in USA while latter is in Australia. Though hemispheres apart, both espouse a common mission for supporting initiatives in cancer research, awareness, and prevention of cancer in general and in men in particular. In past dece, through ir concerted, collaborative efforts, -Shave vember has yielded millions of dollars for cause, and, above all, has transformed it into a global movement to show that we all care. 

It is a very simple idea. Men need to forgo shaving during -shave month-long campaign in vember and influence ors to take te and join. idea is to donate whatever is saved by t using shaving gear or visiting salons for grooming and lend support to cancer research, prevention, and education. By t using your shaving gear, your participation is visible. 

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