Published 11:00 IST, February 18th 2020
Samsung offers door-step phone delivery in South Korea amid coronavirus fear
The South Korean multinational conglomerate, Samsung Electronics has announced its smartphone delivery services for the customers to test the new products.
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South Korean multinational conglomerate, Samsung Electronics has anunced its smartphone delivery services for customers to test new products. As spre of dely coronavirus has led to cancellation of promotional events which might also le to weak store sales, recent move by company highlights efforts to minimise impact of outbreak on business. According to international media reports, Samsung is one of most hurt sectors in techlogy by unprecedented spre of Covid-19 in China.
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Furrmore, according to analysts, coronavirus which has w claimed more than 1,800 lives and confirmed cases soaring up to 72,436, it may also decrease demand for smartphones by half in first quarter in China. mainland which is epicentre of dely virus outbreak is also world's biggest market for devices.
Meanwhile, Apple Inc also warned on February 17 that company was unlikely to meet a sales target which was set just three weeks ago. In dendum to that, Xiaomi Corp reportedly h to live stream launch event of its smartphone last week because of nationwide restrictions on travel and public garings.
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Samsung launched Galaxy S20 models
Just last week, Samsung unveiled a new foldable smartphone and a trio of its flagship Galaxy S20 models. launch of its new models was also seen with a reduction in conventional form of marketing due to coronavirus outbreak. South Korean smartphone maker has reportedly also decided to significantly cut number of in-store “experimental zones” where consumers can try out latest phones and skip promotional events such as “Galaxy fan parties” for latest devices.
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According to international reports, Samsung will t have only nine of such “experimental zone” to try out Galaxy S20 which is a table cut from its 130 zones for Galaxy te 10 in South Korea. Furrmore, customers who want to try out newest models by Samsung can have one delivered to ir door and can use it for up to 24 hours. Two people familiar with matter told an international ncy that a delivery worker will pick up device after trial resulting in less in-store experience.
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(With ncy inputs)
11:00 IST, February 18th 2020