Singapore: Health Minister to ban ads for 'most' unhealthy drinks

Singapore will become  first country to stand against vertisements of unhealthy sugar-based drinks.  move comes as country struggles to fight diabetes rates, Singapore Health Minister told media on Thursday.  

Banning vertisements from all mediums

Health Minister also said that products scientifically proved “less healthy” than ors in market must display labels gring ir exact nutritional value and sugar content. Those products considered as  most unhealthy would be banned from vertising through all media channels (print, brocasting, and online mediums).  Minister revealed his aim behind his recent decision, by saying that his main objective is to lower influence of unhealthy products by banning its vertising to shape consumer preferences, claiming ban a world-first.  

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statement also ded that ban on vertisements is just small start towards its fight against diabetes.  Singaporean government would continue to explore more possibilities of imposing sugar taxes and bans on diabetes-causing products. It also said that authorities urge SSB (sugar-sweetened bevers) manufacturers to consider reformulating ir drinks to contain less sugar even as y furr study se measures. 

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Industry feedback in upcoming months

Health Minister concluded by saying that his ministration will obtain industry feedback in upcoming months, to study market in order to implement effective measures and will anunce more details by next year.  According to recent reports released by International Diabetes Federation, 13.7 per cent of ults in Singapore have diabetes, one of highest rates among developed nations in world.

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Or marketing bans around world have focused on restricting children's exposure to junk food s. A study revealed that around 420 million people around world today suffer from diabetes, with number expected to rise to 629 million by 2045, according to International Diabetes Federation. 

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(with inputs from PTI)