Study by Harvard University looks at how people react to non-conformity

A study by Harvard has regarded socks as a marker of success. Titled as, “ Red Sneakers Effect”, study researched about 'n conformity' among people and how y respond to it. However, it concluded that n conformity is often regarded as ‘conspicuous consumption’ and is usually associated with an assumption of high status and confidence. 

Socks as a 'marker of success'

According to study, people grant higher status and competence to nconforming rar than conforming individuals. study says, “se positive inferences derived from signals of nconformity are mediated by perceived automy and moderated by individual differences in need for uniqueness in observers. An investigation of boundary conditions demonstrates that positive inferences disappear when observer is unfamiliar with environment, when nconforming behavior is depicted as unintentional, and in absence of expected rms and shared standards of formal conduct”. study concluded that low status people in an organisation abide more by dress codes than people at higher positions. 

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(Credits: RedSneakersEffect)

Written by Silvia Belleza, Francesca Gi and Anat Keinan, study h three major aspects- Gym Chic, Business Time Socks and Professional Peacocking. first aspect included testing in high-end boutique stores. As a part of test, 109 female ults in downtown Milan were recruited. 52 of se were shop assistants in boutique stores. boutiques sold brands such as Armani, Burberry, Christian Dior, La Perla, Les Copains, and Valenti. remaining 57 participants were recruited at Milan's central station. y h very less experience of working in such stores.All se participants were asked to describe ir perception of a person using a written scenario of a woman entering a high end boutique store. participants were asked a serious question in order to conclude if y believed woman was a luxury or VIP client. After process was completed, researchers came down to conclusion that both shop assistants and or women assigned a high status to n-conforming woman wearing gym clos. This trend was familiar with shop assistants who were more used to boutique sales environment.

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(Credits: RedSneakersEffect)

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In second aspect which was ‘Business time socks’ aspect, researchers focussed at n-conformist dress in a professional setting. same pattern was followed as around 159 participants were recruited from Harvard University. Again, participants were given a description of dress of a fictitious person. results concluded that more casually dressed a person was, higher ir status was considered to be.  In third aspect which is termed as ‘professional peacocking’, researchers studied till what degree can n conformity be done intentionally. However, study concluded that even higher status was granted to a n-conforming dresser in workplace. This was when it was perceived to be intentional and t an accident.

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(Im Credits and Inputs: Unsplash/AP)