This is how Saudis are resisting 'throwaway' culture of food waste

Saudi Arabia has a prevalent throwaway culture which les to colossal food waste every day. To resist food wast, an entrepreneur has designed a plate that makes meal look bigger by creating a gastromical illusion.

Colossal waste

Entrepreneur Mashal Alkharashi has recently launched a rice place which makes potion of food appear bigger.  plate has a mound in centre which minimises middle area, prompting people to serve less and save more. Talking to international media, Alkharashi said that invative design, elevated from middle, reduces waste by 30 per cent. He also said that plate has been opted in recent years by multiple Saudi restaurants and has saved more than 3,000 tons of rice. He ded that this way, y preserve generosity part while cutting waste. 

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Saudi Arabia has highest rate of waste globally even after it is heavily reliant on imports to meet its growing food demand. aver Saudi wastes up to 250kg of food annually, compared to a global aver of 115kg, according to Ministry of Environment, Water and Agriculture. Ecomist Intelligence Unit reports that consumption is far higher than official estimate, ding that aver Saudi wastes as much as 427kg every year, underscoring what observers call a throwaway consumer culture that undervalues food. Since food items and groceries are abundantly available to all living in Saudi Arabia and y are highly subsidized, residents take food for granted, acemics from Riyh's King Saud University wrote in a research report last year.

Food is t only thing that is wasted in Desert Kingdom. It is very common to see car engines idling for hours. habit stems from era when oil was cheaper than water in Saudi Arabia. Water, too, is wasted even as arid kingdom faces declining resources. According to reports, Saudi Arabia consumes 263 litres of water per capita per day, double daily world aver though Saudi government aims to reduce it to 150 litres by 2030.

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