TikTok faces potential multimillion-pound fine in EU over children's privacy violation

In a significant move that could have far-reaching implications for the world of social media, the European Data Protection Board (EDPB) has issued a binding decision, indicating that TikTok, the popular Chinese-owned video-sharing platform, is on the brink of receiving a substantial fine due to alleged breaches of children's privacy. According to a report from The Guardian, this decision stems from an investigation initiated in 2021 by the Irish data protection commissioner, which delved into TikTok's handling of data belonging to youngsters aged 13 to 17.

The upcoming fine, which could potentially amount to millions of pounds, comes as a consequence of TikTok's legal objections to a prior ruling in Ireland, where the company maintains its European headquarters. The EDPB asserted that it had "adopted a dispute resolution decision," with the fine expected to be formally announced within the next four weeks.

EU's regulations a challenge for tech giants?

This regulatory scrutiny is emblematic of the broader push within the European Union (EU) to enforce robust data protection and privacy standards. Under the EU's Digital Services Act (DSA), online giants like TikTok, along with Google and Facebook, will be obligated to police illicit content on their platforms, restrict certain advertising practices, and collaborate with authorities by sharing data.

TikTok, which has gained immense popularity globally, claims it is enhancing its compliance efforts. The company recently revealed a set of new features aimed at aligning with the impending EU regulations on content, scheduled to come into effect on August 25th. European users will now find it simpler to report illegal content, can choose to deactivate personalized video recommendations, and will no longer encounter targeted advertising if they fall between the ages of 13 and 17.

The firm conveyed its commitment to not only meeting regulatory obligations but also striving to establish pioneering standards through innovative solutions. Despite these efforts, the path to full compliance is being closely monitored by EU authorities. Thierry Breton, the EU technology commissioner, emphasised that while TikTok has made significant strides, there remains room for acceleration on the road to complete adherence.