Morrisons to sell boxes of unsold food at cheaper price to reduce food waste

In a first, UK Supermarket chain Morrisons has decided to sell its unsold food past its 'best before' date for as low as £3.09 to reduce food waste. y will charge just £3.09 ($4) for a food item which is worth £10 ($12.80) that includes boxes of unsold fruit, veg, bakery, and deli items through Too Good To Go app and pick m from ir local Morrisons. supermarket anunced decision on vember 25 after a trial in few stores and has launched option on its app nationwide on vember 26 in 494 stores. ir motive is to provide food on a budget and reduce wast.

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About 350,000 boxes of unsold food are expected to be distributed in 2020 with initiative. supermarket speculates that this, in turn, will reduce CO2 emissions by 882 tonnes. Grually chain aims to reduce operational food waste by 50 percent by 2030. 

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Way to help poor people eat well

Morrisons is using techlogy to reduce food waste and to help more people afford to eat well, said Jayne Wall, Market Street Director at Morrisons to media. This Christmas, y aim re will be products which couldn't be sold before even after festive period in ir stocks, he ded. ding more substance to initiative, Hayley Conick, UK Country Manr at Too Good To Go, said media that every single day perfectly edible food goes to waste simply because it isn't sold, and this is having detrimental effects on our planet. She quoted that food waste contributes to 8 per cent of global greenhouse gas emissions. In order to battle this, awareness of food waste should be spre and y are happy to get Morrisons partnership, Conick ded. She concluded that Too Good To Go and Morrisons will toger fight food waste and ensure that quality surplus produce doesn't end up in bin.

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app Too Good to Go has saved over 1 million meals to date, preventing 2.5 million kg of CO2 emissions. Users in UK can downlo this app and browse local stores with food available. One has to pay bill through app and collect food from local store. 

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