British army campaign targets 'Love Island generation', netizens divided

British army's new vertising campaign is mainly targeting people who are Instagram dicts, Love Island viewers and fans of fashion. new campaign also promises that joining army provides a confidence boost that Instagram likes, a pair of new trainers, a hot body or a night out just can't match. reported new billboard poster furr depicts popular confidence-boosting activities, like getting spray tan or going to gym and again suggesting that confidence army can provide will 'last a lifetime'. 

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While speaking to an international media outlet, he of marketing for army recruitment team, Nick Terry said that this generation is bombarded with stuff that gives m very short-term or superficial quick hits of confidence wher that’s through chasing likes on Instagram, buying latest pair of trainers every month, getting your body buffed up for summer, Love Island-style. He furr ded that se things on surface give quick hits of confidence but re is more that army guarantees.

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British army campaign divides internet

campaign, however, has h a mixed reaction. While some have hailed concept of campaign, many ors though orwise.  new British army campaign has divided internet users. 

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