UK’s first interactive pop-up studio Selfie Factory lets Instagrammers strike a pose at a purpose-built London mini-studio for social media selfies. It allows customers to pose in a bath of pink balls or throwing up handfuls of multicoloured confetti and pictures. Selfie Factory pop up at Westfield is one of Europe's biggest shopping hubs and has seen thousands of people pass through 20-odd med booths and backdrops to pictures and uplo on social media. studio has a wall of doughnuts, a big fluffy teddy bear, a giant ball pit, a 1950s diner, a confetti corner, and coloured ribbons to stroll through it. Mors are even seen taking pictures with ir babies in pop-up med studio sat with a bright-yellow old-style telephone. On or hand, teenrs pose in roll-top bath or hang around with doughnuts.

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People come to spend quality time with loved ones: Will Bower

Molly Bryant, 19, from Steven, rth of London said she visited med studio and loved all different rooms filled with fun. She ded that pictures will look good on Instagram and will be unique and different from what she alrey has on her Instagram handle. A circuit around different fun-filled rooms and backdrops costs around USD 12. se s of initiatives are very common in Asia and rth America. pop-up was creatively invated by owner Will Bower. owner said people come in to spend quality time with ir loved ones having fun and taking as many photos as y like.

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'This generation likes to uplo things on social media'

He said he along with his wife tried to find out lonely Instagram hotspots to gar a crowd at each location which struck an idea of bringing plenty of abstract instagrammable scenes toger under one roof. He ded that this generation likes to uplo things on social media and re's always a lack of content. But Selfie Factory gives m a lot of content all at a time. He said people se days visualize ir life on Instagram and he is pretty sure this place will meet people's demands and has a growth in future. A mor, Jane Ruby, 41, was making memories with her daughters Nancy, 18, and 15-year-old Amber.

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