UK: Comedian Joe Lycett legally changes his name to Hugo Boss

Comedian Joe Lycett has legally changed his name to 'Hugo Boss'. comedian was apparently angry with company for allegedly targeting small companies and charities that use 'boss' in ir names. Lycett claimed that Hugo Boss has cost small companies thousands in legal fees and rebranding costs.

'Hugo Boss hates people'

Joe Lycett took to Twitter to anunce that company Hugo Boss that has an annual turver of '$2.7b' likes to go after small business and charities that use 'boss' in ir names and that this has caused se small businesses a lot of money over years. To him, this makes it clear that Hugo Boss hates it when or people use ir names so Lycett has decided to legally change his name via deed poll to 'Hugo Boss'.

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In a tweet that Lycett uploed, he said that all future statements from him would be from Hugo Boss. comedian's Twitter bio w res 'I am comedian formerly kwn as Joe Lycett.' and he has changed his name on Twitter to Hugo Boss.
comedian's decision was met with widespre approval from his fans and Boss Brewing stated that his move was most brilliant show of support.

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