UK: Comedian Joe Lycett legally changes his name to Hugo Boss

Comedian Joe Lycett has legally changed his name to 'Hugo Boss'. The comedian was apparently angry with the company for allegedly targeting small companies and charities that use 'boss' in their names. Lycett claimed that Hugo Boss has cost small companies thousands in legal fees and rebranding costs.

'Hugo Boss hates people'

Joe Lycett took to Twitter to announce that the company Hugo Boss that has an annual turnover of '$2.7b' likes to go after small business and charities that use 'boss' in their names and that this has caused these small businesses a lot of money over the years. To him, this makes it clear that Hugo Boss hates it when other people use their names so Lycett has decided to legally change his name via deed poll to 'Hugo Boss'.

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In a tweet that the Lycett uploaded, he said that all future statements from him would be from Hugo Boss. The comedian's Twitter bio now reads 'I am the comedian formerly known as Joe Lycett.' and he has changed his name on Twitter to Hugo Boss.
The comedian's decision was met with widespread approval from his fans and Boss Brewing stated that his move was the most brilliant show of support.

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