Corona beer says sales not hit amid confusion with coronavirus

After reports of confusion between coronavirus and Corona beer emerged, company that owns Mexican-herit beer label asserted virus has t affected sales. phrase "38% of Americans" started trending on Twitter on February 28 following a survey that claimed a proportion of beer drinkers would t buy Corona “under any circumstances”.

As death toll due to dely virus increased globally, internet searches for “corona beer virus” and “beer coronavirus” showed a spike. search behaviour suggested that people were mistakenly linking vel coronavirus, COVID-19, with Corona brand. 

According to a survey conducted by 5W Public Relations, 38 per cent of American beer drinkers said that y would t buy Corona. Among beer drinker, 16 per cent were confused wher re is a link between coronavirus and Corona beer. 

“While brand has claimed that consumers understand re's link between virus and beer company, this is a disaster for Corona brand. After all, what brand wants to be linked to a virus which is killing people worldwide?” stated Ronn Torossian, CEO of 5WPR, in a news release.

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Company dismisses claims

However, Constellation Brands, owner of Corona, refuted such claims saying sales of beer have stayed strong in United States. Bill Newlands, chief executive of Constellation, said in a statement that company has seen impact on ir people, facilities or operations and business continues to perform “very well”.

“Our thoughts and prayers go out to those affected by this terrible virus and we hope efforts to more fully contain it gain traction soon,” said Newlands.

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Amid confusion, vel coronavirus has triggered a fear of pandemic as Middle Eastern and European nations reported death from virus. According to latest report, 47 new deaths in China due to coronavirus infections have been confirmed, taking total death toll because of dely virus to over 2,800.

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