Dr. Dre, Lovine unveil high-tech new building at USC

Andre “Dr. Dre” Young and Jimmy Iovine want a new high-tech building bearing ir names at University of Sourn California to become a place where young creatives can understand marrying concepts of art, techlogy, and business. music business partners along with USC’s head school officials unveiled Iovine and Young Hall on campus during a dedication ceremony on Wednesday afteron. school’s marching band commemorated moment by playing its fight song “Fight On” while confetti exploded into air after ribbon cutting.

“What this school does is as much as what it doesn’t do,” said Iovine, a music industry entrepreneur who is kwn as co-founder of Interscope Records. What it doesn’t do is cut off that potential in your freshman year and silos you into something,” Iovine continued. “To silo an undergraduate is a mistake, as far as I’m concerned.”

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"Futuristic"

Dr. Dre is best kwn as a producer, rapper and co-owner of Death Row Records. He later started his own record label, Aftermath Entertainment. building was named after Iovine and Dr. Dre who donated a combined $70 million in 2013 to create Jimmy Iovine and Andre Young Academy for Invation. academy provides a special four-year program for undergraduates whose interests are spanned in several fields from marketing, computer science, visual design and or arts. Iovine believes all of those fields can coincide with each or in ir building, which USC President Carol L. Folt called “futuristic.” hall will provide a learning featuring 3-D printers, electronic labs, a podcast studio, an alumni incubator , and motion capture and audio studio.

“When a design artist meets a computer science major, y don’t understand each or,” Iovine said. “ langu gets muddled. y don’t understand why of what each or does. This school keeps that pumping. When you graduate from this academy, you retain and enhance what you had as a kid. That’s joy of understanding both disciplines.”

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Erica Muhl, dean of USC Iovine and Young Academy, said university is evolving with times.

“ world is becoming more complex,” Muhl said. “That means problems are becoming more complex. This school aims to find and nurture those thinkers that can address se problems from multiple perspectives with a broad array of tools and methodologies. This allows m to cross those disciplines as native, rar than having to think across m.”

Sydney Loew, 19, is a student at academy with hopes of someday running her own graphic design firm. She called Iovine and Dr. Dre “incredible inspirations.”

“We absolutely love having m behind program,” she said. “And all time people are just caught off guard by, 'Wow your school is founded by Jimmy and Dre.' And still, I have to pinch myself sometimes. It's really incredible to just have m as people who support us and see that we can do good in world."

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Along with ir initiative at USC, Dr. Dre and Iovine want to expand ir efforts. y are planning to build a new high school in Los Angeles area near college.

“If we can catch se kids earlier, that would be even better,” Iovine said. “Most high school kids don’t think high school is relevant in ir lives. Dre and I understand that, speaking to young kids. If you give a student advant to have multiple disciplines, I can tell you as an employer, I’d desperately need that kid. We want or people to copy us.”

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