With wounds of 2012 Sandy Hook massacre still fresh in minds, an association founded by Sandy Hook victims' relatives after massacre in United States has posted a startling vertisement featuring children fleeing on gunfire sound. is named “Back-To-School Essentials” posted on Facebook and has gone viral with users all praise for effort and how powerful video really is.

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'Back-to-school'

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video starts with children showing ir new backpacks, hephones and binder folders. However, tone n changes almost immediately when a young boy is seen running showing off his sneakers as sound of gunfire is heard in background. Later, a girl using her new jacket to close classroom doors and young boy breaking through window with his new skateboard. Ar girl in video says that se scissors come really handy standing as a protector with scissors in hand. A girl can be seen ripping her knee socks and using it as a tourniquet on a mate's hurt and bleeding legs. scene n quickly shifts to a girl who is frightened sitting in a dark corner of toilet and quickly punches in a mess saying that she loves her mom in her mobile phone and tries to restrict her tears amidst sound of approaching footsteps. A mess n comes telling viewers that It's back to school time and y kw what that means. Ending video come a mess that says that school shootings are preventable if one kws signs.

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Netizens react to

video has gone viral with over 350,000 views 1,500 comments and has been shared over 26,500 times and was just uploed over 21 hours back. Netizens are all praise for video. A user said "So powerful and so s to think children have lived through this very thing I can't believe we allow this to continue." "I am from UK and yet to have any children, however, this me me cry. This is incredibly well me, poignant, and upsetting and I honestly could t imagine going to school where this is a genuine reality, or sending my future kids to school and this being a reality. What an incredibly powerful PSA" said ar user. Ar user said that "I burst into tears during this one. Thank you for continuing to fight for our children's lives."

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