White House, media team up for virus public service campaign

LOS ANGELES (AP) — First ly Melania Trump and Dr. Anthony Fauci will take part in public service messs aimed at informing Americans about how to protect mselves and ors from coronavirus.

White House said Wednesday it’s joining with major media companies, digital platforms and Council to share “accurate and timely information directly to American people” about social distancing, hygiene and mental health.

anuncements, kwn as PSAs, will direct people to coronavirus.gov , which a centralized source of updated information on crisis, according to a White House statement.

Media outlets are donating air time, with all content coordinated through Centers for Disease Control and Prevention and Department of Health and Human Services.

Fauci is government’s top infectious disease expert. Surgeon General Jerome M. ams and or ministration officials also will take part in PSAs.

For most people, coronavirus causes only mild or moderate symptoms, such as fever and cough. For some, especially older ults and people with existing health problems, it can cause more severe illness, including pneumonia. vast majority of people recover.

Among companies involved in information campaign and steps y’re taking:

— NBCUniversal will create English- and Spanish-langu videos and graphics aimed at helping inform high-risk groups.

— A PSA campaign labeled #AloneToger and developed by ViacomCBS in partnership with Council will focus on importance of social distancing. English- and Spanish-langu campaign will be led by ViacomCBS brands including MTV, Comedy Central and CMT, and supported by Nickelodeon, BET and ors. A CBS campaign will include essential public health messs.