Published 14:40 IST, January 13th 2020

Video of runner kicking a dog goes viral, leads to sponsorship termination

A Columbian runner, Jamie Alejandro kicked a dog while he was competing in the Saint Silvester Road Race in the town of Neira Caldas on New Year's eve.

Reported by: Sounak Mitra
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A Columbian runner cruelly kicked a dog while he was competing in Saint Silvester Ro Race in town of Neira Caldas on New Year's eve. runner who was later identified as Jamie Alejandro reportedly lost his sponsorship deal with a shoe company after a video clip showed him cruelly kicking a dog during race.  video foot has surfaced on internet which shows Alejandro and or participants running up a street.

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Watch: Runner cruelly kicks dog

A brown dog runs to left of a group of runners, and as y approach a corner it tries to cross in front of m. Alejandro kicks dog so hard that it flies forward along street. runners continue running as if thing has happened and dog runs as well after regaining its balance. 

According to reports, Alejandro later issued an apology saying he h excuses for his action. He said he can repay for this somehow helping dogs in street. He said he is t going to justify his actions as he acted in moment without a presence of mind during  race. 

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Under Armour ends endorsement 

However, Under Armour, an American sportswear company was t really happy with his apology and later released a statement stating y are ending ir endorsement deal with runner.

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statement re Under Armour has cancelled its endorsement with Jaime Alejandro after video came to light in recent days, and that as a company, y do t tolerate any kind of harm or violence that put animals in danger, statement ded.

YouTube post is captioned, "Moment Colombian runner cruelly kicks dog during a race - and loses his sponsorship deal. Shocking moment a Colombian marathon runner kicks a dog during Saint Silvester Ro Race in municipality of Neira located in department of Caldas in Colombia."

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14:40 IST, January 13th 2020