Published 00:07 IST, October 23rd 2019

Youtuber Fabio Mattinson gets paid to eat with Mukbang challenge

Youtuber Fabio Mattinson gets paid to eat with Mukbang challenge videos posted on her Youtube channel. Mukbang is a process of eating broadcast from South Korea

Reported by: Tanima Ray
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Youtuber Fabio Mattinson is earning by making videos under Mukbang challenge which involves posting videos of savoring meals watched by viewers online. viewership, of course, is key to revenue but trend which rose in South Korea is w making around on internet since 2009. Mattinson said media that she was very conscious about what she ate and h eating disorders. Mukbang eased her and let her enjoy her meal freely. 

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This is how Fabio earns while she eats

Fabio started creating videos and posting it on her youtube channel since 2018. She said media that her videos and process of people watching her online while she's eating have been eating has been rapeutic. By w she has 8000 subscribers and 200 videos on youtube. In each of her videos, she savors different kinds of food, both healthy and junk which thousands of audience watch online. Have a look at one of her videos.

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Mukbang is rapeutic

re have been several testimonies by people who have called Mukbang rapeutic. Consumer psychologist Michal Strahilevitz, an associate professor of marketing at Saint Mary’s College of California, said media that watching people binge eat is a whole lot healthier than binge eating yourself. re have been many examples of people who satisfied ir cravings by only watching video. So, in that way, it's really helpful.

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What is Mukbang?

Mukbang in Korean means eating brocast which is short sounds like 'eatcast'. Livestreaming binge eating videos started in Korea in 2009 and soon became a craze. By w it has traveled all over world and Fabio is one of first in UK to join brige. It t only brings cash in but makes eating a social activity said Victor Chang, marketing manr for South Korea-based fried chicken restaurant chain Bonchon to media. He ded that It’s a way of connecting people through meals even when y are miles apart.

(With inputs from ncies)

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18:54 IST, October 22nd 2019