Zuckerberg fails to convince Australia lawmakers to back down from new media rules

Facebook CEO Mark Zuckerberg on January 30 failed to convince Australian lawmakers to change policy that requires tech giants to pay news media outlets for content, Australia’s Treasurer said in a televised interview. Josh Frydenberg stated on Australian Brocasting Corp’s “Insiders” program on Sunday that Facebook’s Chief Executive Officer “could not convince” him to back down in what he described as a ‘very constructive’ dialogue. Australian treasurer ded that tech boss h reached out to him to talk about code and its impact on Facebook. Australia’s new media law reforms require tech firms like Google and Facebook to pay news organisations for displaying ir content online. 

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dressing Australian press communications lawmakers h re-iterated that public brocaster’s funding legislation will not be negotiated despite potential windfall from new media code. media law was introduced in Australian Parliament, just over a year after Australian Competition and Consumer Commission (ACCC) released its Digital Platform Inquiry – final report1 (DPI), which revealed loopholes of unregulated online media platform and unpaid news that led to misinformation online.

Despite strong pushback from Facebook and Alphabet Inc’s Google, ACCC released a mandatory code of conduct (Code) to regulate digital platforms by paying for verified news content to media organisations. Mark Zuckerberg, who h attempted to negotiate Australia’s codes of conduct, failed once again, even as Google announced licensing program to pay publishers moving forward. 

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What does Australia’s media 'mandatory code' dress?

According to Australian lawyer, McCullough Robertson’s analysis, Australian Government, in conjunction with Screen Australia and Australian Communications and Media Authority (ACMA), introduced papers on how to regulate multi-platform media landscape and digital platforms. One year after ACCC’s Digital Platform Inquiry, Australian government introduced draft mandatory code of conduct in 2020 known as "News Media Bargaining Code"  announced by communications minister Paul Fletcher. Australia will he a Senate inquiry into proposed legislation this month. purported code aims to regulate:

1. Control and regulate news media content and data sharing
2. Ranking and display of verified and auntic news content
3. Monetisation and sharing of revenue generated from news and earned as profit by tech giants