Wagh Bakri Tea Group: A century-old legacy in the Indian tea industry

The Wagh Bakri Tea Group, established in 1892, is renowned for its premium tea blends. Its product including flavoured varieties of green, masala, ice, black, regular, and instant drinks, caters to various tastes and preferences of consumers.

The company also offers its tea products catering to both retail consumers and the hospitality industry.

Currently, under the leadership of its 4th generation of Tea Tasters and Blenders, the Wagh Bakri Group has maintained its reputation for quality. According to the "Brand Trust Report 2022" by TRA research, which conducted a syndicated consumer-influencer study across 16 Indian cities, Wagh Bakri Tea became the Most Trusted Tea Brand in the country in 2022.

The group's presence is not just limited to the domestic market. Wagh Bakri also exports to over 45 countries. The global reach has helped the brand amass a large number of loyalists worldwide, solidifying its position as a global brand in the industry.

The Wagh Bakri Tea Group boasts a pan-India market presence including consumer states such as Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Delhi, Hyderabad, Chhattisgarh, Uttar Pradesh, and Goa. Its recent expansions have also seen the brand making inroads into Punjab and Karnataka.

The group has established over 15 five-star tea lounges in cities like Ahmedabad, Delhi NCR, Mumbai, Vadodara, and Pune, offering consumers an immersive tea-drinking experience.

Financially, the Wagh Bakri Tea Group displays robust growth, with a turnover of over Rs1,500 crore and a distribution of over 40 million Kg of tea, making it one of the leading packaged tea companies in India.

Wagh Bakri competes with the likes of Hindustan Unilever’s Broke Bond, Taj Mahal, Tata Tea, Tata Tetley, and Lipton among others, in this segment.