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Published 16:33 IST, February 16th 2024

Aditya Birla Fashion's tactical shift during festive season yields margin beat: Report

The company's strategic manoeuvring, including reduced participation in discounting channels and a festive season shift, contributed to a margin outperformance.

Reported by: Business Desk
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The report, by e-commerce enablement platform Unicommerce, analysed order items processed through its platform during the nine days (13th to 21st January) of the Republic Day sale.
Retail store | Image: Pexels
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16:33 IST, February 16th 2024