Published 19:23 IST, May 5th 2024

Business of social: Inside the financial world of social media influencers

In 2022, Indian influencer marketing was valued at over Rs 1,200 crore and expected to reach Rs 2,800 crore by 2026, with a 25% annual growth rate.

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Know how social media influencers monetise their influence | Image: Shutterstock

16:47 IST, October 11th 2023