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Published 23:06 IST, October 1st 2019

Riteish Deshmukh promoting his next, Housefull 4, in a unique way

Riteish Deshmukh has started promoting his next which is set to release soon. Know what was different about the trailer launch event of the film Housefull 4

Reported by: Sania Kader
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Riteish Deshmukh
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Housefull 4 is all set to hit the theatres on October 25, 2019. The film has been directed by Farhad Samji and produced by Sajid Nadiadwala. The film stars Akshay Kumar, Riteish Deshmukh, Pooja Hegde, Bobby Deol, Pooja Hegde and Kriti Kharbanda in significant roles. The comedy film's plot revolves around the concept of reincarnation. The film is expected to have scenes set in two different timelines. It has also been shot in two different locations. The trailer of the film was released recently in a unique way.

Housefull 4 trailer launch different from the ordinary

At the recent trailer launch event of the film Housefull 4, the actors of the film were addressed as their characters from the film. The trailer launch featured a fashion show where the actors were seen showing off their attires. All the actors of Housefull 4 were seen dressed up in sherwanis and anarkalis with heavy accessories. The programme served as a trailer launch as well as a promotional event. The event was innovative and widely spoken about across social media. The lead actor, Akshay Kumar, also shared a behind-the-scenes picture of the trailer launch. Riteish Deshmukh, who plays an important role in the film, can be seen wearing a traditional classical dress and ghungroos. The actor plays the role of a dancer in parts of the film. Netizens seem to be excited to find out how the character turns out.

Read Housefull 4: Akshay Kumar shares a 'Behind the scenes' picture

Also read Riteish Deshmukh: Best fashion statements of the Housefull 4 star

New song from Housefull 4

The first song of the film Housefull 4, Ek Chumma, was released on YouTube. The teaser of the song was released by Akshay Kumar. The song has been shot in five different locations across the United Kingdom. The song was quick to gain attention from netizens. The song has been sung by Sohail Sen, Altamash Faridi and Jyotica Tangri. Its video already has more than 19 Million views on YouTube.

Upcoming movies of Riteish Deshmukh

Riteish Deshmukh is all set to feature in another film as a villain. The film, titled Marjaavaan, will also star Sidharth Malhotra and Tara Sutaria. The film is directed by Milap Zaveri. Riteish Deshmukh can be seen as a 3-foot tall dwarf. The film will release on November 8, 2019.

Read Housefull 4: Akshay Kumar's look in the film resembles Bajirao?

Also read Housefull 4 star Kriti Sanon opens up about working with Akshay Kumar

20:39 IST, October 1st 2019