Published 10:06 IST, November 14th 2019
Bala: Here is how Ayushmann's film prompted brands to discuss premature balding
Bala is soaring high with its box office collection and has got positive reviews. Here is how the film has taken over national brands with their advertisements.
Advertisement
Ayushmann Khurrana’s latest film Bala released on November 7 and received a great run at the box-office with a Rs 43.95 crores weekend opening according to reports. The film is not only gaining positive reviews but has also seen Amul, Shaadi.com and Only Eggs cafe joining the conversation on premature balding with their social media posts. These brands have come up with topical advertisements that revolve around the problem of premature balding that is predominantly faced by men.
#Amul Topical: ‘Bala’, the Bollywood grosser with a message! pic.twitter.com/6PuY4azw7d
— Amul.coop (@Amul_Coop) November 11, 2019
About the film
The film marked Ayushmann Khurrana’s seventh consecutive hit at the box office. Bala is currently doing extremely well as it has managed to cross 60 crores at the box office since its release. Apart from Ayushmann, the film also stars Bhumi Pednekar and Yami Gautam. Bala marks a hat-trick of hit films for Ayushmann and Bhumi Pednekar's on-screen pair. Other films that saw them together were Dum Laga Ke Haisha and Shubh Mangal Saavdhan. Bala also brings back Ayushmann and Yami Gautam to the silver screen after their debut film Vicky Donor. Film critic and Business analyst Taran Adarsh tweeted about the film Bala and also shared statistics about the film.
2018: #AndhaDhun ₹ 15 cr
— taran adarsh (@taran_adarsh) November 11, 2019
2017: #ShubhMangalSaavdhan ₹ 14.46 cr
2017: #BareillyKiBarfi ₹ 11.52 cr#India biz.
#Bala hits the ball out of the park on Day 2... Superb growth... Day 3 should help *weekend total* cross ₹ 40 cr mark... Will be Ayushmann’s third film to hit ₹ 40 cr+ in *opening weekend* [#BadhaaiHo, #DreamGirl]... Fri 10.15 cr, Sat 15.73 cr. Total: ₹ 25.88 cr. #India biz.
— taran adarsh (@taran_adarsh) November 10, 2019
07:08 IST, November 14th 2019