Gulshan Devaiah Defends Ulajh Low Box Office, Release On Big Screen: This Is Tough Business....

Ulajh Box Office: Gulshan Devaiah and Janhvi Kapoor starrer movie has failed to impress the audience on the big screens. Released on August 2 alongside Auron Mein Kya Dum Tha, Ulajh's box office collection has been dismal. The film has raked in a meagre ₹ 2.9 Cr at the domestic box office. Days after the release, the lead actor has taken to his social media account to share his thoughts on the underwhelming response to his film.

Gulshan Devaiah breaks silence on dismal Ulajh box office

On August 4, Gulshan Devaiah took to his X (formerly Twitter) to reshare a recent box office report of his film. The actor, in a sporting manner, shared the post mentioning that hits and flops are a part of each actor's journey. He also added that one needs to embrace the struggle to truly appreciate the results.
 

Sharing the box office report, the Ramleela fame wrote, “Struggle is the salt that makes success taste good. The ones who don’t embrace the struggle will never achieve anything worthwhile. This is a tough business. Period.”  

Gulshan Devaiah on releasing Ulajh on big screens rather than OTT

Many critics as well as social media users have argued that Ulajh would have seemingly incurred less losses for the producers if it were to release directly on OTT. Gulshan Devaiah addressed the issue in a social media post and mentioned, “Feature films are meant to be seen on the big screen. Hit flop toh chalta rahta hai. (hits and flops are parts and parcels of the process).”
 

He added that a theatrical release was especially dear to him. He noted, “As pragmatic as I am about a lot of things , I’m not willing to let go of my idealism when it comes to cinema. I also don’t expect people to understand this. It’s a very personal thing for me."

Apart from Janhvi and Gulshan, Ulajh also features Roshan Mathew, Adil Hussain, Meiyang Chang and Rajesh Tailang in pivotal roles.