Maddock Films’ comical Instagram post on Bala for Halloween 2019

Ayushmann Khurrana is currently gearing up for the release of his next film, Bala. The film is directed by Amar Kaushik and bankrolled by Maddock films. Bala is a satirical take on premature balding. The film also stars Bhumi Pednekar and Yami Gautam. The film is slated to release on November 7, 2019.

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Maddock's take on Halloween for Bala's promotion

Recently, on the occasion of Halloween, Bala’s production company Maddock Films put up a post on social media. The post played with the phrase ‘Trick or treat’, which is commonly used during Halloween. The picture said that life has been tricking Ayushmann, i.e, Bala but when will it treat him. The post was captioned, “Even though it's more like Sad Halloween for #Bala, he wishes you all a #HappyHalloween #Halloween”.

Ayushmann Khurrana has been experimenting with various pop culture elements for the promotion of the film. He has been making various online memes relatable to his character in the film and releasing it on social media. He also introduced an online challenge called the ‘Bala challenge’ to promote the film.

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Ayushmann Khurrana has reportedly revealed that Bala portrays various stages of balding among young people. He also revealed that the actor could not completely go bald for his role for the same reason. The actor has also said that the film is a heartwarming story for people suffering from the condition.

Bala recently received a lot of backlash when Bhumi Pednekar released her look from the movie. She was seen wearing dark makeup and tossing away fairness products. Netizens asked the makers why they did not just cast a dark-skinned person instead of putting dark makeup on a fair actress.

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The makers of Bala aim to connect with the audiences of the film. Premature balding affects a huge amount of people in the country. Yet, people are not comfortable in openly addressing the issue. The film aims to bring such discussions on the table and toss away societal beauty standards.

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