Amul's Joaquin Phoenix tribute for 'Joker' branded "insensitive" by PETA India

The People for Ethical Treatment of Animals (PETA) recently slammed Amul India for their tribute to Joaquin Phoenix in their latest Amul Topical. After Joaquin Phoenix won the Best Actor Award during the Oscars 2020, many took to the internet to pay tribute to the actor's great achievement. Amul India also joined in by sharing their latest Amul Topical, where the iconic Amul girl smeared butter over the Actor's caricature while he held his Oscar Award. This image quickly drew the ire of PETA India and other animal rights activists, who took to social media to admonish the dairy company for their insensitive 'tribute', as Joaquin Phoenix is a vegan who never consumes dairy. Also Read | Howdy Modi: Amul India says 'Howsdy butter?', shares quirky doodle PETA slams Amul India for their insensitive tribute to Joaquin Phoenix After Joaquin Phoenix won his Best Actor Award, the actor took the stage to give his acceptance speech. During the speech, Joaquin Phoenix also discussed animal rights and the cruelty of the dairy industry. The actor stated that he felt like people had become very disconnected from the natural world. He added that many humans were guilty of having an egocentric world view, and we believe that they are the centre of the universe. Also Read | Joker special edition comic book to be released by DC comics on Joker’s 80th birthday Joaquin Phoenix then talked about the cruelty of the dairy industry, where people would separate calves from cows and steal their milk to sell commercially. However, despite Joaquin Phoenix's anti-dairy speech, Amul India decided to pay 'tribute' to the actor's Oscar win, by sharing a Topical where the Amul girl fed the actor butter. This immediately enraged PETA India, who called out Amul for their image. Also Read | Birds of Prey will not feature Jared Leto's Joker due to THIS reason, says director Cathy #Amul Topical: Academy Awards 2020! pic.twitter.com/aVGAWUKYcO — Amul.coop (@Amul_Coop) February 10, 2020 PETA India's Director of Celebrity and Public Relations, Sachin Bangera, also took to Twitter to slam Amul. He called out their insensitive Topical, reminding the Dairy Company that Joaquin Phoenix was a vegan and would never consume dairy. He also wished that Amul had done more research, informing them that Joaquin Phoenix's speech was about ditching dairy. It's nonsensical @Amul_Coop! Wish you had done a little more research, or just heard #JoaquinPhoenix's Oscar speech. He's VEGAN! He DOES NOT consume dairy. His speech was about ditching dairy. #NotCoolAmul https://t.co/LT5aTZ8oA7 — Sachin Bangera (@Sachbang) February 11, 2020 Also Read | PETA writes to PM Modi over practice of killing of male chicks, Sonam Kapoor reacts [Image source: Amul India Twitter and Joker Movie Twitter]

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Amul's Joaquin Phoenix tribute for 'Joker' branded "insensitive" by PETA India

Amul India's latest topical showed the Amul girl feeding Joaquin Phoenix butter. This drew the ire of PETA, who took to social media to slam Amul's 'tribute'.

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