Published 12:41 IST, February 21st 2020
Ryan Reynolds has shown the world the power of social media marketing; Here's how
Ryan Reynolds is known for his goofy and fun social media posts. Here is how he used his social media to market his upcoming films effectively.
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Ryan Reynolds has always been considered to be one of the funniest and most creative actors on social media. However, not many fans know that Ryan Reynolds' strong social media presence is actually one of his most effective methods of marketing his films. While all actors promote their upcoming movies on social media, the actor uses the online platform to the next level by creating viral content that spreads the word about his films effectively. Here are some of Ryan Reynolds' best viral videos and posts that truly show the power of social media marketing.
How Ryan Reynolds' made Deadpool a household name
Perhaps Ryan Reynold's best use of social media marketing was during his promotions for Deadpool. Even months before Deadpool was set to release, people were already talking about the film and were excited to see it. This was because of Ryan Reynolds' hilarious and genius social media campaign, that marketed the film through viral and trending posts.
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For #WorldCancerDay make sure u #TouchYourselfTonight #deadpool #movie #comingsoon @VancityReynolds pic.twitter.com/65tWVDiZNQ
— Ballboys Charity (@ballboyscharity) February 4, 2016
The most common way in which Ryan Reynolds marketed Deadpool, was to buy a billboard and put up a hilarious ad that was relevant to current times. However, he would not purchase more than one billboard for each ad, instead, he would take a photo of the ad and make it trend on social media. Using this method, Ryan Reynolds truly showed off the power of social media marketing and made Deadpool a household name.
"The older you get, the better you get. Unless you're a banana." You, ma'am, are no banana. #HBD #BettyWhite pic.twitter.com/WmWDjLO77W
— Deadpool Movie (@deadpoolmovie) January 17, 2016
Aww, this looks so tender and sweet. Perfect antidote to the usual violent fare. Go @VancityReynolds! #datenight pic.twitter.com/bkSeC2lfrJ
— Taika Waititi (@TaikaWaititi) January 26, 2016
Ryan Reynolds still uses this technique
While most people know of Ryan Reynolds' epic social media campaign for Deadpool, the actor still uses this method for his latest films as well. Most recently, Ryan Reynolds created a hilarious promo for his action flick, 6 Underground. Ryan's video soon went viral online, which led to some major free marketing for his film.
12:41 IST, February 21st 2020