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Published 19:54 IST, February 2nd 2021

Netizens can't keep calm after Prada's latest turtleneck reminds them of Swiss cheese

Italian luxury fashion house Prada launched a yellow turtleneck sweater with holes and Twitter just couldn't keep calm as it reminded them of the Swiss cheese.

Reported by: Chetna Kapoor
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Italian luxury fashion house Prada launched a yellow turtleneck sweater with holes and Twitter just couldn't keep calm as it reminded them of Swiss cheese. "The devil wears Gouda! Prada jumper that costs £905 looks like holey cheese," wrote a user.

Part of Prada's 2021 Spring-Summer collection, the item costs around Rs. 90,000. It is described as, "Openwork viscose turtleneck sweater with precious openwork motif with placed holes" on the website. Remember Swiss cheese? Some types of Swiss cheese have a distinctive appearance, as the blocks or rounds of the cheese are riddled with holes known as "eyes" and the Prada sweater resembled exactly that.

Look at some reactions —

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19:54 IST, February 2nd 2021