Alexa, Launch The Rocket: Odisha Man's Smart Tech Is Breaking The Internet With 23 mn Insta Views

New Delhi: Amid Diwali festivities, a man from Odisha has gone viral on social media platforms for using Amazon ’s Alexa device to launch a Diwali rocket. In a video shared last week on his Instagram page, Mani’s Projects Lab (manisprojectslab), the man demonstrated the unique launch. 

In the clip, a simple voice command—"Alexa, launch the rocket"—prompts Alexa to respond, "Yes, boss. Launching the rocket," as the firecracker takes off. The video, now with over 23 million views, is captioned: “Launching the rocket with Alexa.”  

As his video went viral, Mani shared a tutorial demonstrating the experiment on his YouTube channel. “With voice control enabled through Alexa, you can trigger a relay to simulate a rocket launch remotely,” Mani explained in his post.

Meanwhile, the video has elicited a range of reactions not from viewers, but also from popular brands. Amazon Alexa India joined the fun with a witty remark, saying, “Taking ‘hands-free’ Diwali literally.”

Swiggy Instamart, on the other hand, responded with a cheeky comment: “AI has gone too far (literally),” reflecting a mix of surprise and admiration for the clever use of technology.  

Netizens also lauded Mani's experiment, saying, “Alexa rocked, human shocked!” while another praised the innovative blend of tradition and technology, saying, “This is how you blend tradition with tech,” highlighting the creative way to celebrate Diwali. 

Others joined in with humorous remark,, “99 missed calls Elon Musk!”