Published 17:35 IST, October 13th 2019
Mahindra opens India's first all-women automobile workshop in Jaipur
In a major push towards encouraging women in core sectors, Indian auto giant Mahindra on Saturday has opened India's first all women-run automobile workshop
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In a major push towards encouraging women in core sectors, Indian automobile giant Mahindra on Saturday has opened India's first all women-run automobile workshop in Jaipur. This move was done as part of the company's 'Pink collars' initiative. Hailing his company's intiative Mahindra chairperson Anand Mahindra took to Twitter to express pride in women rising. He touted that that would be India's main story for the next decades.
Mahindra launches India's first all-woman run automobile workshop
Netizens have loved the initiative:
Great Initiative , Please advertise this widely in technical institutions.
— rana (@rana20556207) October 13, 2019
That's a great initiative from M&M, hope to see many more such workshops in the entire country
— Arvind Datta (@datta_arvind) October 13, 2019
Great to see women petroheads!!!
— contractor dinesh (@dinu_dinu21) October 13, 2019
What is Mahindra's Pink Collars initiative?
According to the National Skills network, the 'Pink Collars' initiative was started to promote the recruitment of women in core productive roles at automobile workshops. The program ties up with Industrial Training Institutes (ITIs) to train female students. Special recruitment drives are reportedly conducted for girl students at these ITIs by Mahindra’s authorized dealers. Mahindra kicked off the first batch of Pink Collars in October 2018. The company trained 22 girl students selected from various ITIs in districts of Maharashtra at the Mahindra Institute of Learning Excellence (MILE), Igatpuri.
Anand Mahindra's offer to fund idli-vendor
Anand Mahindra's keen eye to spot worthy small businesses had struck gold. Earlier on September 10, he had tweeted an earnest request on social media to help Coimbatore 'Idli-entrepreneur' Kamalathal by providing an LPG connection. Mahindra shared her humble story on Twitter stating ' If everything you do is even a fraction as impactful as the work of people like Kamalathal'. He had offered to buy an LPG fueled stove for Kamalathal. Kamalathal has been serving upto 1000 idlis per day at the minimal cost Re.1/idli to to daily wage workers in-and-around Coimbatore. Responding to Mahindra's request, Bharat Gas Coimbatore (BPCL) immediately issued an LPG connection to the idli-vendor
17:15 IST, October 13th 2019