AITWA's Highway Heroes + Campaign: A Milestone for Driver Welfare

In a commendable effort to improve truck driver welfare, the AITWA's Highway Heroes+ Powered by Lawyered collaborated with CJDarcl, and TATA Steel to organize a successful campaign for Highway Heroes+. The event, held at the Tata Steel Plant in Sahibabad, highlighted the benefits of partnership in driving positive change within the transportation industry. The campaign aimed at promoting the overall well being of drivers and provided essential health screenings, including eye tests and health checkups for truck drivers.

In addition to health screenings, the camp promoted Highway Heroes+, an initiative designed to support and empower truck drivers. In today's dynamic world, driver safety is paramount, making comprehensive life coverage indispensable. Let's explore the core features of Highway Heroes+ that provide drivers with peace of mind and security:

In the event of a tragic accident resulting in loss of life or permanent disability, HH+ offers a lump sum payout of ₹5 Lacs. In case of hospitalization due to accidents HH+ ensures cashless payment of up to ₹1.5 Lakh for medical expenses, the policy ensures immediate access to necessary treatment. During the recovery period, if the driver is temporarily unable to work due to accident-related injuries, the policy provides a weekly allowance of ₹5000. In addition to these, HH+ offers 24*7 on-road legal assistance to the drivers.

These features offer comprehensive protection and support for drivers, promoting safety and resilience on the road.

This effort underscores a commitment to addressing the holistic needs of drivers, emphasizing both their physical health and professional welfare. By integrating health checkups with the promotion of Highway Heroes+, AITWA and CJDarcl show a proactive approach to supporting driver well-being and road safety.

The event saw participation from over 250 truck drivers, demonstrating their interest and engagement with the initiative. Their enthusiasm underscored the positive reception of Highway Heroes+ and its importance in improving the welfare of the trucking community.

The Highway Heroes+ initiative is dedicated to improving the welfare of truck drivers. By organizing health checkup camps, the program provides essential health screenings, including eye tests and general health checkups. These efforts aim to support and empower truck drivers, addressing their physical health needs and promoting their overall well-being. Highway Heroes+ enhanced driver welfare and contributed to road safety and efficiency in the transportation industry.

Key industry figures, including Mr. JP Singla, CEO of AITWA, Mr. Jagjit Singh Bhatti, Logistics Head of Tata Steel and Amit Ji of CJDarcl along with the Lawyered team, supported the campaign. Their involvement highlighted their dedication to enhancing truck driver welfare and the collaborative spirit needed for positive industry change. Mr. Bhatti praised the collaboration for its significance in improving truck drivers' lives, while Amit Ji commended the initiative for its impact on the industry.

Since its inception in September 2023, AITWA has empowered over 10,000 truck drivers through the Highway Heroes+ program. This initiative benefits not only the drivers but also contributes to road safety and efficiency. The success of this campaign, including the health screenings and the promotion of Highway Heroes+, addresses both the immediate and long-term needs of truck drivers.

Insights into the campaign revealed promising reach of the product, with a significant number of packages reached and leads generated. This success highlights the campaign's effectiveness in reaching its target audience and its relevance within the trucking community.

The collaborative efforts of AITWA, Lawyered, CJDarcl, and TATA Steel for the campaign set a new standard for truck driver welfare initiatives. As the campaign continues to enhance the lives of truck drivers, it stands as an example of the positive impact of unity and collective action within the transportation industry.