Tech Creator Shlok Srivastava Smartwatch Debut - $1 Million Garners 4 Crores Sales In One Single Day

Layers, the innovative creator-led startup co-founded by renowned Indian digital influencer Tech Burner, has made a significant impact on the smartwatch industry with the launch of Anarc. Backed by a $1 million investment, Anarc has shattered industry records, generating over ₹4 crore in sales within its first 24 hours.

Designed in collaboration with renowned design firms Thought Over Design and Seymourpowell, Anarc offers a harmonious blend of form and function. This cutting-edge smartwatch boasts a sleek design, advanced technology, and premium materials, setting a new standard in the wearable tech industry.

Despite being priced at a premium compared to domestic rivals such as boAt, Fire-Boltt and Noise , Anarc's success underscores the immense power of creator-led brands. The launch video, which has garnered over 4 million YouTube views and trended at #1, is a testament to the influence of creator marketing.

Founded by Tech entrepreneur Neel Gogia and internet sensation Shlok Srivastava, Layers aims to create brands that resonate with the aspirations of everyday consumers. After the successful launch of their mobile skins in 2022, which generated over $5 million in sales, Anarc marks the next chapter in Layers' journey to redefine the tech industry.

Shlok Srivastava aka Tech Burner reflects, "Smartwatches had become monotonous, stuck in a cycle of square and circular designs. We at Layers challenged this norm, believing in the power of creativity to drive innovation. We're challenging the status quo of smartwatch design. Anarc is our answer - a unique blend of style and substance. It's designed to seamlessly integrate into everyone's lifestyle. By bridging the gap between basic and luxury smartwatches, we're redefining the Indian smartwatch market. Anarc is not just a product; it's a symbol of Indian innovation and global appeal."

Neel Gogia, Co-Founder, Layers further adds, "Over the past seven years, I've witnessed firsthand the power of creator-led brands. With Anarc, we've pushed the boundaries of what's possible in the Indian smartwatch market. We've defied expectations by selling premium devices at a price point three times higher than the competition, generating significant sales within the first day of launch. Most local brands sell a majority of their smart watches under the 2,500 rupees tag while at Anarc, we sold at 3 times premium at an average of 7,000 rupees and still managed to sell 4 crores worth of watches within one single day and are fully sold out till December 2024. This achievement underscores the potential for Indian creator-led brands to thrive in the market. By combining exceptional product features and functionality with effective distribution, we're proving that creator-led brands can not only survive but also excel.”

Anarc, a premium smartwatch, redefines the wearable tech experience with its patented octagonal design, stainless steel and IML back case, and 60Hz AMOLED display with 700 nits brightness and AOD. Powered by a Hisilicon advanced chipset, it offers up to 7 days of battery life, Bluetooth 5.2 connectivity, on-device music storage, TWS compatibility, 100+ workout modes, wireless charging, and noise cancellation for calls. This combination of style, performance, and features makes Anarc a compelling choice for tech enthusiasts and fitness aficionados alike.

Anarc will be available for purchase starting INR 6,999/- upwards on www.layers.shop