Published 16:08 IST, July 8th 2020
China's Shein faces backlash after selling prayer mats as 'fringe' rugs, apologises
Chinese retailer, a fast-fashion website Shein issued a public apology after they sold Islamic prayer mats as 'decorative trim' carpets. Read further —
Chinese retailer, a fast-fashion website Shein issued a public apology after they sold Islamic prayer mats as 'decorative trim' carpets. On their official Instagram handle, the brand offered its 'apology' and said that it was a 'highly insensitive oversight'.
The product has now been removed from the website. The Chinese brand Shein attracted a lot of hatred and outrage after their 'ignorance' towards religious sentiments.
Apology
To our community — we made a serious mistake recently by selling prayer mats as decorative rugs on our site. We understand this is a highly offensive oversight and are truly sorry.
Since it was brought to our attention, we immediately removed the products from our site and asked our vendor to stop selling to others. We also formed a product review committee with staff from different cultures and religions so a mistake like this doesn't happen again.
As a global brand, we vow to do a much better job in educating ourselves on different cultures, religions, and traditions to ensure our diverse community is respected and honored," Shein wrote in its apology. "We offer our sincerest apology to all whom we have hurt and offended, and hope we can earn your forgiveness.
Reactions
Wait , what ?? This is very disrespectful SHEIN.Whoever come up with this idea is an idiot.
— bystepherra (@stwawbewies) July 6, 2020
Also, buying ANYTHING from SHEIN is like giving a high five to them slave labor. pic.twitter.com/RyJBziwX56
shein is really selling prayer matts as “casual carpets”........... this is so beyond offensive pic.twitter.com/twsALTc5MW
— zainab🌹🇵🇰 (@finelinezarry) July 4, 2020
This is unacceptable. @SHEIN_official is selling Islamic prayer mats & calling them “floral trim carpets.”
— Nabela Noor (@Nabela) July 3, 2020
I’ve reached out to the brand directly asking them to remove + to have a dialogue on why this is wildly offensive.
Will update with their response. pic.twitter.com/zktW90VnBQ
Shein Breaks Silence On Being Banned In India
China-based online e-commerce website Shein issued its first statement to its erstwhile India users on Wednesday after being banned by the government along with 58 other Chinese applications. In its statement, Shein said that the company is working hard on “preparation and submission of relevant documents required by Indian Government to comply with the new policies". Stating that customer privacy is its top priority, Shein assured to comply with all security requirements of customers around the world.
Updated 16:08 IST, July 8th 2020