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Published 14:47 IST, November 13th 2019

Sonam Kapoor endorses autumn-winter collection by Rheson

Rheson just launched its autumn-winter collection for the year 2019. Check out the pictures of Sonam Kapoor endorsing the latest brand collection.

Reported by: Anushka Pathania
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Rheson is a homegrown brand of sisters Rhea Kapoor and Sonam Kapoor. Sonam has always been a fashion icon in the film industry and Rhea has always stayed behind the scenes to make her sister reach that mark. But for their fashion line, the two came together and became the name and face of the company. Sonam shares the brand name with her sister Rhea Kapoor who has always designed and styled outfits for her. They launched the fashion line in the year 2017. Recently, their Autumn Winter Collection was launched. Here are some pictures of Sonam endorsing the brand.

Read Also | Sonam Kapoor: Five Times The Actor Was Spotted In All-red Outfits

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sonam K Ahuja (@sonamkapoor) on

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sonam K Ahuja (@sonamkapoor) on

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sonam K Ahuja (@sonamkapoor) on

Read Also | Sonam Kapoor: Times When The Actor Dazzled In Indo-western Outfits

Design inspiration:

In an interview with a leading media portal, the two said that they believed in designing clothes that were quirky, affordable and for daily wear. Since the beginning, they did not believe in having a ‘target audience’ and wanted to annihilate the fuss about body type, height, weight, and age. They wanted to design clothes that seemed right on every girl. Sonam said in the same interview that she wanted girls to see their fashion line and feel that the clothes were for them.

Read Also | How Sonam Kapoor Gave Her Own Twist And Changed The Sari Game

Rhea as a designer:

Rhea Kapoor is a well-known fashion designer and stylist who is always known for breaking fashion stereotypes and bringing in fresh and inspired styles. She started her career as a filmmaker, and has produced films like Aisha (2010), Khoobsurat (2014) and Veere Di Wedding (2018). She is often seen posting pictures from her fashion line on her Instagram handle.

Read Also | Denim: Malaika Arora, Sonam Kapoor, & Kriti Kharbanda Rock The Look

12:33 IST, November 13th 2019