Queer Eye's 'Yass Queen' has helped to boost tourism and shatter social borders in Yass, Australia

Queer Eye, an American Netflix original series has helped in boosting tourism and shattering social borders in a little Aussie farming town, Yass near New South Wales. The reason- the show's iconic catchphrase: YAAS QUEEN!! 'Yaas queen' is a popular urban expression within the LGBTQI community to fashionably express their enthusiasm and approval to someone/something they love. The town of Yass gained popularity when the Queer Eye's team of Fab Five shot an episode there in 2018. Netflix and Queer Eye's twitter handle had posted their visit to Yass in June 2018: Want more Queer Eye? Watch what happened when the Fab Five made over an ENTIRE town of Yass, Australia! pic.twitter.com/VcSzHGDFqt — Netflix ANZ (@NetflixANZ) June 21, 2018 Already finished binging Season 2 and need more? Watch what happens when the Fab 5 visits YASS, Australia. 🇦🇺 SPOILER ALERT: It is EVERYTHING!💫 https://t.co/g4zg7ov6d8 pic.twitter.com/RECaAFmCp5 — Queer Eye (@QueerEye) June 21, 2018 Since Queer Eye's approval of the town, businesses have generated higher revenue attracting more people to visit and giving the LGBTQ community the confidence to be true to their inborn nature. Yass' tourism has gained a lot of traction on Youtube, garnering a whopping 1 million + hits and over 500,000 Instagram hits which has given them free advertising. The local council at Yass has promoted the Yass Tourism on social media platforms tapping into their town's connection with the LGBTQI community. It has also arranged a tour to attract Queer Eye fans called the 'Queer-eye-tinerary' online, allowing people around the world to follow the steps of the Fab-Five. Fab-five fans all around the world have been tweeting about Yass Australia ever since their visit down under: NETFLIX MADE QUEER EYE GO TO GAY, GEORGIA AND NOW THEY FOUND YASS, AUSTRALIA IM SCREAMING SO LOUD pic.twitter.com/yS6NtEdA75 — khy (@kiddypooI) June 22, 2018 So #QueerEye visited Yass (a town in rural NSW, Australia) to do a full town makeover and my hometown, Galong (pronounced gay-long) was just up the road! If they didn't visit, someone needs to be fired! pic.twitter.com/BRfx2dVbVN — Lee Constable (@Constababble) June 6, 2018 Geo-tagging of Yass by tourists has helped push its popularity. Social researchers have found that the town's discovery and sudden fame has helped in creating a safer place for the town's queer community and also setting an example to rural Australia to be more open towards the LGBTQI community.

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Queer Eye's 'Yass Queen' has helped to boost tourism and shatter social borders in Yass, Australia

Queer Eye, an American Netflix original series has helped in boosting tourism and shattering social borders in a little Aussie farming town, Yass near New South Wales.

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