Published 14:06 IST, July 7th 2020
Bubba Wallace signed by Beats by Dre amid row with US President Donald Trump
Beats By Dre have announced the signing of NASCAR racer Bubba Wallace as the new endorser of the brand. Wallace joins the likes of LeBron James and OBJ at Beats
While Richard Petty Motorsports driver Bubba Wallace shut down US President Donald Trump with his "Love Wins" message, popular audio products brand Beats Electronics (also known as Beats by Dre) announced the NASCAR racer as their new endorser this week. The company announced via social media that they were supposed to make the announcement later this week. However, after Bubba Wallace's strong response to Donald Trump's social media attack, the company made a quick announcement while also supporting the 26-year-old's "Hate cannot win the day" message.
Beats by Dre sign Bubba Wallace
NASCAR, as well as Bubba Wallace, faced considerable criticism on social media for the noose incident. It was earlier suspected that the 26-year-old, who has taken an active stand in the recent anti-racism protests, was a victim of a hate crime. The FBI investigation into the Bubba Wallace noose incident revealed it was just a garage rope pull, which had been in place since October 2019.
Donald Trump on NASCAR hoax
Donald Trump slammed Bubba Wallace for his over-reaction, claiming the racer owes an apology to his peers who were ready to sacrifice everything for Wallace. Trump also criticised NASCAR for banning the use of Confederate flags at the racing events.
Also Read | Bubba Wallace FBI Investigation: NASCAR Star Refuses To Buy Into 'garage Loop' Explanation
Bubba Wallace responds to Trump
Bubba Wallace's response to Donald Trump was simple yet powerful after the 26-year-old urged the "next generation" to choose love over hate. Wallace wrote on Twitter: "Your words and actions will always be held to a higher standard than others. You have to be prepared for that. You don't learn these things in school. You learn them from trials and tribulations, the ups and downs this crazy world provides. You will always have people testing you. Seeing if they can knock you off your pedestal. I encourage you to keep your head held high and walk proudly on the path you have chosen. Never let anybody tell you can't do something!"
In a more direct response to the US President, Wallace wrote: "Love over hate every day. Love should come naturally as people are TAUGHT to hate. Even when it’s HATE from the POTUS. Love wins."
Bubba Wallace will be joining the likes of LeBron James, Serena Williams, Odell Beckham Jr, Colin Kaepernick and Simone Biles as athletes endorsing Beats by Dre. LeBron James even welcomed Wallace to the growing family via social media.
Also Read | Bubba Wallace Beats by Dre: Highlights NASCAR's Unity After Noose Incident Proven To Not Be A Hate Crime
(Image Credits: Bubba Wallace Twitter Handle)
Updated 14:06 IST, July 7th 2020