WWE stock crumbles as Wall Street gets concerned over ratings: Report

The Wall Street investors are concerned about the WWE and its declining stock according to several reports in the US media. Lack of innovation with the company and tough competition from rival AEW is adding to the WWE's troubles. WWE enjoyed strong ratings on the season premiere of Friday Night SmackDown on October 4 but the ratings have only kept falling since then. 

ALSO READ | WWE News: Matt Hardy ends speculation of his return with tweets

The audience yearns for a fresh product

ALSO READ | WWE: Security obstructs wrestling fans from sporting AEW merchandise

One of the WWE's biggest problems has been its repetitive programming and storylines which have led to its fanbase searching for other alternatives. The ratings of the WWE shows have continued to fall with fan disinterest growing and that is a very big reason behind the fall of WWE' stock. According to reports, WWE's stock has gone down by 10% this year and scares investors who are in the dark about the company's plans. Talking to a news outlet, a media analyst pointed out that investors are concerned about the deals WWE has cracked in the United Kingdom and Latin America. Investors are in the dark about the details of these deals and therefore cannot analyse WWE's future. WWE is also yet to announce a TV deal for India as their deal with TEN Sports expires at the end of this year. Some investors believe that WWE has reached its peak and will only continue to fall.

ALSO READ | WWE News: Triple H teases CM Punk's possible return to the company

AEW, a legitimate threat

All-Elite Wrestling debuted with its weekly show, 'Dynamite', in October. The show has enjoyed strong ratings and has been highly appreciated by the fans. This clearly signifies the shift of interest in the audience's mind. Fans even go as far as chanting "AEW" at WWE events, some of which is very evident in live broadcasts. Rumours have emerged of WWE trying to sign the highly-popular CM Punk in an effort to boost ratings which have continued to fall. Keeping the stock market and TV ratings in mind, WWE will have to reform itself quickly in order to survive. 

ALSO READ | WWE News: Wrestler Jake Atlas has reportedly been signed