Aiming at content creators and publishers, Facebook announced several updates to their Watch Party and Creator Studio. During their session at the International Broadcasting Convention (IBC) in Amsterdam, Facebook reportedly announced some new improvements to their existing Creator tools and more. Well, Facebook also appears to be expanding its set of features with enhanced analytics, among other features. As for the main attraction, Facebook is probably allowing users to schedule their Instagram posts through Creator Studio.

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Instagram scheduling feature

Instagram post scheduler happens to be one of the most awaited features on Facebook-owned photo and video sharing social network. However, it still lacks native support for scheduling posts for future uploads. However, Facebook now appears to be allowing Instagram business pages to schedule posts through Creator Studio. Interestingly, Facebook is also adding some new tools for analytic and live broadcasting.

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Scheduling Instagram posts have been possible using third-party apps. There have been numerous third-party apps available out there, allowing users to schedule their Instagram post. Facebook created an Instagram API to let third-party applications schedule posts. The new addition to Facebook Creator Studio is essentially based on the same Instagram API.

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What is Facebook Creator Studio

Facebook Creator Studio comprises the set of tools for content creators and content publishers on Facebook and Instagram. It provides Facebook creators and publishers with the collection of tools to manage their posts and more. Content creators and publishers can also monetise their content and view analytics for Facebook and Instagram. Since Facebook is not extending native support yet, you will have to schedule your Instagram posts through a browser.

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But there's a catch. Instagram scheduling through Creator Studio is limited to business pages and accounts on Instagram. If you have a personal profile, Facebook Creator Studio will not even allow you to connect your Instagram account in the first place. So you need to have an Instagram business account. Follow the below steps. Open the Instagram app on your mobile phone > Navigate to Settings > Tap Account. You can easily switch your account to business or creator account.