Published 15:59 IST, April 5th 2019
Soon, you can see Snapchat stories while looking for a perfect match on Tinder
Snapchat is finding more ways to gain more users. As a result, Snapchat is looking to expand its Stories to third-party apps. To begin with, Snapchat stories will be available with apps like Tinder and Houseparty.
Advertisement
Snapchat is finding more ways to gain more users. As a result, Snapchat is looking to expand its Stories to third-party apps. To begin with, Snapchat stories will be available with apps like Tinder and Houseparty. This way, Snapchat is not only attracting more users but also advertisers. So, Snap stories will soon be available for developers to integrate into their own apps.
Tinder being one of the first few apps to receive support for Snapchat stories, Tinder users should be able to check for your Snapchat stories inside Tinder app, while swiping left and right. However, it remains unclear how Snapchat stories will appear inside Tinder and other third-party apps.
The integration of Snapchat into apps like Tinder and Houseparty is currently under development. This is more or less similar to how Spotify tracks your Instagram stories. This is certainly expected to boost ad revenue for Snapchat. However, Snapchat stories on apps like Tinder will not include ads at launch. It remains to be seen how Snapchat plans to make a business out of it.
Snapchat introduced ‘App Stories,’ a set of integration features at its Partner Summit. These integration features happen to be part of the company’s ‘Snap Kit’ for developers. When enabled, it will allow third-party app developers to insert Snapchat stories into their apps.
It also remains to be seen how integrating Snapchat stories benefit apps like Tinder, apart from boosting users’ engagement to some extent. There is so much that we don’t know at the time of publishing this story.
Snapchat also introduced its long-awaited gaming platform called ‘Snap Games’ at its partner summit. Aimed at mobile users, Snapchat users can launch Snap Games from the chat bar and play with your friends instantly in real time. Interestingly, Snap Games comes integrated with the main platform.
Snap Games lets users see who they are playing with and text them or even talk to them using voice chat in real time. Most importantly, the way Snap Games is integrated right into Snapchat is really interesting.
15:59 IST, April 5th 2019