Zomato delivery fleet protesting against beef and pork orders sparks fresh controversy, Zomato responds

Indian food delivery app Zomato has run into fresh controversy after some of its delivery executives in West Bengal's Howrah called for an indefinite protest against delivering beef and pork orders.

"The company (Zomato) is not listening to our demands & forcing us to deliver beef & pork against our will. We have been on strike for a week now," Zomato delivery executives were quoted by a news agency ANI.

READ | Zomato user refused to accept food from a non-Hindu rider

Zomato later issued a statement saying it is looking to resolve the matter but it is impossible to factor veg and non-veg into delivery logistics, ANI reports.

"In a country as diverse as India, it is impossible to ensure that vegetarian and non-vegetarian preferences are factored into delivery logistics. Delivery partners are unequivocally made to understand the practical nature of the job as they choose to enter the workforce. All our partners understand this fully. There is a small group of partners in Howrah, who have raised concerns. We are looking to resolve the issue as quickly as possible," Zomato spokesperson said in a statement.

Earlier this month, a massive social debate embarked over a Zomato user's controversial demand for cancellation of his food order because a 'non-Hindu' rider was delivering it. Zomato's response to the demand with a message - "Food doesn't have a religion. It is a religion" later embroiled in another controversy, with users accusing Zomato of 'Hypocrisy' and 'Double standards' for labeling certain food choices as 'Halal' and 'Jhatka.'