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Published 15:39 IST, April 29th 2019

After Christchurch mosque attack, PewDiePie now wants to stop ‘Subscribe to PewDiePie’ meme

YouTuber Felix Arvid Ulf Kjellberg, better known as PewDiePie, has released a new video on his channel addressing New Zealand Christchurch mosque shootings that left 50 people dead

Reported by: Tanmay Patange
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After Christchurch mosque attack, PewDiePie now wants to stop ‘Subscribe to PewDiePie’ meme
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YouTuber Felix Arvid Ulf Kjellberg, better known as PewDiePie, has released a new video on his channel addressing New Zealand Christchurch mosque shootings that left 50 people dead. In his latest video, Felix also called for an end to the 'Subscribe to PewDiePie' meme and while addressing the implications of the New Zeland attack.

In the video of New Zealand mosque shooting that was live-streamed on Facebook, the attacker referenced the “Subscribe to PewDiePie,” a meme that was made popular by Felix to stay ahead of T-series in the race to become the most-subscribed YouTube channel.

Watch the Full video below:

READ | Facebook described as "morally bankrupt pathological liars" over Christchurch attack live stream

“I feel absolutely sickened having my name uttered by this person,” Felix had said on Twitter after the attack. “My heart and thoughts go out to the victims, families and everyone affected by this tragedy.”

However, Felix's earlier tweet extending condolences to families and victims affected by the attack seems to have been deleted since the tweet no longer exists on his Twitter profile.

Read the full statement from PewDiePie:

"Hello. I wanted to talk seriously and honestly for a moment about my thoughts on what's been going on for the past couple months and hopefully, you can get a better understanding of my perspective. I think it's time to end the 'Subscribe to PewDiePie' movement or meme. It's something that started off as a way to keep me as the number one, most-subscribed channel on YouTube and seeing so many people come to my support other creators as well has been incredibly humbling to me. It's really really meant a lot. It's something I never thought I would experience and it's something I thought would last almost over for maybe just a couple of days or maybe a week but here we are. It's been six to seven months now and it's been a crazy journey. At first, it started off with people doing really positive and fun things to get attention through 'Subscribe to PewDiePie' but something I learned and I think hopefully it's something people can understand is when you have 90 million people riled up about something you're bound to get a few degenerates, and it started off with someone spray-painting Sub to PewDiePie on a World War II memorial and just so disgusting, so disappointing to have my name and a community dragged into that. I addressed it on Twitter. I disavowed it. We saw that it got removed and donated to the park. I hoped that that was gonna be it. I didn't want hateful acts to overpower all these amazing things that people were doing. All these cool and positive things. But then something happened that I don't think anyone would have predicted. The Christchurch shooter said Subscribe to PewDiePie I did tweet all the respect for the families and victims involved I chose not to address it any further than on Twitter where I disavowed the actions taken that day and I gave my sincerest condolences to everyone affected. To have my name associated with something so unspeakably vile has affected me in more ways than I let shown. I just didn't want to address it right away and I didn't want to give the terrorists any more attention. I didn't want to make it about me because I don't think it has anything to do with me. To put it plainly I didn't want hate to win but it's clear to me now the subscribe to PewDiePie movement should have ended then. Lastly, my feelings around the subscribe to PewDiePie thing would not be complete without mentioning T-Series. I made two diss tracks that were made in fun ironic Jest they were not meant to be taken seriously and now High Court in India and demands that they're gonna be blocked and removed. This was all made to be fun but it's clearly not fun anymore. It's clearly gone too far and out of respect for that, I'm gonna keep the videos blocked. On a similar note, some people in some media have made this Sub to PewDiePie thing about race or about politics or nationality and I don't agree with that at all and I want that to stop. This negative rhetoric is something I don't agree with at all and I want that to stop and to make it perfectly clear, no I'm not racist. I don't support any form of racist comments or hate towards anyone. Finally, I don't want hitting hundred million subscribers to be about beating another channel. I think what we've accomplished is so much more than that and I just want to say I feel incredibly lucky to have such an amazing group of people supporting me. I think I can say that because I know them better than anyone. Unironically, I'm so proud of this community and this movement started at love and support so let's end it with that. I hope that you understand my perspective and I ask you kindly to accept it. Thank you for listening. That's all. Bye."

From accusations for xenophobia to being mentioned by the attacker of the horrific Christchurch mosque shooting in New Zealand that killed 50 people, Kjellberg is easily one of the most controversial YouTubers of all time.

At the moment, Indian music label T-Series happens to be the most subscribed channel on YouTube with more than 96 million subscribers.

Updated 15:45 IST, April 29th 2019