Published 18:08 IST, September 27th 2019
India has over 120 women YouTubers with more than 10 lakh subscribers
YouTube has over120 women YouTubers in India with over 10 lakh subscribers each. YouTube is also witnessing a growing number of content creators in India
YouTube reveals India has more than 120 women YouTubers in the country with more than 10 lakh subscribers each. Overall, there are over 1,200 YouTube channels in India with more than10 lakh subscribers each.
"From zero women creators with over one million subscribers in 2015, the number has grown by leaps and bounds. We had one woman creator with one million subscribers in 2016, three in 2017, to now a strong community of over 120 in 2019," Satya Raghavan, Director, Content Partnerships, YouTube in India, told PTI.
Raghavan added that women YouTubers are coming from all across the country and they are creating content in various Indian languages
"YouTube is no longer an urban phenomenon, about 60 per cent of our watch time coming from non-metro cities, creating content in multiple Indian languages like Hindi, Tamil, Bengali, Marathi, Telugu, Malayalam, among others," he said.
A growing number of content creators and viewers in vernacular languages
Raghavan said 'with over 265 million monthly active users, India has become our biggest and fastest-growing market globally. There is no better time than now to be a YouTube creator in India.' There are women celebrities like Bollywood actors Alia Bhatt and Jacqueline Fernandez are joining YouTube. There are many other women YouTubers who are creating diverse content, even from traditionally male-dominated verticals like auto, technology, gaming and farming.
In related news, YouTube is also witnessing a growing number of content creators and viewers in vernacular languages including Hindi, Tamil and Bengali in smaller cities and towns. YouTube's Don Anderson earlier revealed Indian users use YouTube for learning various things -- right from "how to tie a tie" to learning farming techniques, among others.
Anderson had said that there are hundreds of education and learning channels on YouTube in India that with over one lakh subscribers. He had also said YouTube is emerging as "the largest supplementary learning platform" for users across India. Meanwhile, learning videos generate hundreds of millions of views on YouTube every single day, Anderson had said.
(With PTI inputs)
Story Picture: Prajakta Koli (Instagram / @mostlysane)
Updated 18:35 IST, September 27th 2019