Amazon invests $1.2 billion in brand protection

The investment aims to ensure customers receive authentic products and businesses have a fair selling experience.

Source: Pexels

It includes hiring experts to prevent counterfeiting, fraud, and abuse.

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Amazon employs document forgery detection and image verification to authenticate identity documents and prevent bad actors from creating new selling accounts.

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Amazon disposed of over 7 million counterfeit products in 2023, preventing harm to customers and resale in the retail supply chain. 

Source: Pexels