Amazon plans to launch low-priced fashion, lifestyle products
Amazon is set to venture into a new market segment of low-priced fashion and lifestyle.
Source: ANI
The e-commerce company plans to launch Amazon Bazaar, targeting the Indian value customer, as per media reports.
Source: Wikimedia Commons
The move comes as demand for mass-market products slows down and Amazon faces a deceleration in its own growth.
Source: Pexels
The initiative involves onboarding sellers to list unbranded fashion and lifestyle items, including apparel, watches, shoes, jewellery, and luggage, priced below Rs 600, according to the report.
Source: Unsplash
This puts Amazon in direct competition with established players like Meesho and Shopsy, as well as with upcoming platforms such as Ajio Street.
Source: Unsplash
Amazon Bazaar aims to streamline delivery timelines to two to three days, a departure from its usual emphasis on fast delivery, particularly for Prime members.
Source: Unsplash
The company plans to offer a zero referral fee to merchants, especially significant for products with a low average selling price.