Audi's 2024 price upgrade

Audi, the German luxury car manufacturer, is set to implement a price increase of up to 2% for its vehicles in India starting January 1, 2024.

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The decision is attributed to escalating input and operational expenses within the supply chain, prompting a comprehensive upward adjustment in prices across Audi India's entire model lineup.

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Balbir Singh Dhillon, Audi India Head, cites supply chain and operational costs for the price adjustment, preserving the brand's premium position.

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In an effort to ensure sustainable growth for both Audi India and its dealer partners, Dhillon assured that the impact of the price hike on customers would be minimised as much as possible.

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Audi India offers a diverse range of vehicles, including the Q3 SUV and the RSQ8 sports car, with prices spanning from Rs 42.77 lakh to Rs 2.22 crore.

Source: Pexels