Zara-owner Inditex doubles pre-tax profits in China despite store closures

Inditex closes 50 stores in China, doubling pre-tax profits to 241 million euros.

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Inditex shrinks its global store footprint, focusing on flagship outlets and online sales growth.

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Inditex adopts a digital-first strategy in China, launching livestream experiences on Douyin.

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Online sales boost Inditex's profits, reaching 9.1 billion euros, or a quarter of total sales.

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Inditex's China success contrasts with the US, where pre-tax profits fell 7%.

Source: Pexels