British army campaign targets 'Love Island generation', netizens divided

The British army's new advertising campaign is mainly targeting people who are Instagram addicts, Love Island viewers and fans of fashion. The new campaign also promises that joining the army provides a confidence boost that Instagram likes, a pair of new trainers, a hot body or a night out just can't match. The reported new billboard poster further depicts popular confidence-boosting activities, like getting spray tan or going to the gym and again suggesting that the confidence the army can provide will 'last a lifetime'. Lots of things can give you confidence… for a little while. But confidence that lasts a lifetime? That's#ArmyConfidence#FindWhereYouBelonghttps://t.co/RkFoaTRye6 pic.twitter.com/qSfDjIavOI — British Army (@BritishArmy) January 2, 2020 READ: Video: Bear Cub Refuses To Let Go Of Man Who Rescued Him, Internet All Hearts While speaking to an international media outlet, the head of marketing for the army recruitment team, Nick Terry said that this generation is bombarded with stuff that gives them very short-term or superficial quick hits of confidence whether that’s through chasing likes on Instagram, buying the latest pair of trainers every month, getting your body buffed up for the summer, Love Island-style. He further added that these things on the surface give quick hits of confidence but there is more that the army guarantees. READ: Doctor Saves Dog From Getting Chocked, Internet Lauds Him For His Quick Thinking British army campaign divides the internet The campaign, however, has had a mixed reaction. While some have hailed the concept of the campaign, many others though otherwise. The new British army campaign has divided the internet users. Good grief. I know they have to recruit in the modern world but when will they learn that slick advertising is no substitute for a fair recruitment process, good pay, good T&Cs and a greater effort at retention? Also, sack Capita. https://t.co/T35xoZZy32 — Stewart McDonald MP (@StewartMcDonald) January 2, 2020 This is a brilliant ad, I love it because it's true. Joining @BritishArmy Reserves 10 yrs ago gave me confidence to get out of my comfort zone, do things I would never have, learn things I never knew, experience people and places I wouldn't have otherwise. #ArmyConfidence works! https://t.co/588OKDmKuM — Jay Singh-Sohal VR (@JSinghSohal) January 2, 2020 I like this. A lot. But the Target Audience should like it even more, particularly those who are made to feel less than 'adequate' because of social media pressures and how they 'look' compared to their mate's perfect electronic existence. — Lt Col Barney Barnbrook (@ABFbarney) January 2, 2020 READ: Adorable Video Of Deer Playing Football Is Winning Hearts On Internet READ: Video Of Elderly Man Rescuing Stranded Cat With Chair Becomes Internet Sensation

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British army campaign targets 'Love Island generation', netizens divided

The British army's new advertising campaign which mainly targets people who are Instagram addicts, Love Island viewers and fans of fashion divides the internet

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