KFC trials 'Beyond Meat Fried Chicken', sells 90-day supply in one day

In competition to their own finger-lickin' chicken, food-chain giant Kentucky Fried Chicken (KFC) had launched its meatless 'Beyond Meat Fried Chicken' on Wednesday in the US. This particular 'meatless' option was trialed in Atlanta, Georgia. In a shocking result, the food chain has long queues which lasted for hours. Even more surprising was that KFC sold out of a 90 day supply in a single day, as shared by an Atlanta Twitter user.

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Netizens are shocked at the meatless monstrosity:

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Burger King's Impossible Burger

In a similar fashion, Burger King had launched the 'Impossible Burger' which was basically plant-based burgers that imitate the taste of beef. According to reports, the Impossible Burger is a blend of soy and potato proteins.  Impossible Foods which is the parent company and the brainchild of the Impossible Burger uses methylcellulose, a bulk-forming binder that also serves as a great source of fiber. While many wondered if vegetarians would be craving such meatless wonders, reports have claimed that the taste is very meat-like inspite of not containing any meat.

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Beyond Meat

Impossible Foods' rival company 'Beyond Meat' too deals with the production of plant-based burgers. In May 2016, it released the first plant-based burger to be sold in the meat section of grocery stores, on an international basis.  The company has products designed to replace beef and pork sausage. Partnering with KFC, it launched the 'Beyond Meat' version of the fried chicken.

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Scientists skeptical of climate benefits

Meanwhile, both companies have been stating the environmental benefits of abstaining from meat as a key part of their marketing strategy, as per reports. This has drawn skepticism from environmental researchers who have countered their claims. They have stated that consuming meatless burgers do attribute to some amount of reducing one's carbon footprint. But to claim that it’s the most climate-friendly thing to do is certainly false, say researchers.