Published 13:36 IST, September 11th 2020
Elon Musk tries to convince Monica Lewinsky to buy a Tesla, Subaru cites 'Love Promise'
To put in a good word about his brand, Elon Musk replied in the comments, “Try a Tesla & you're welcome to give it back if you decide you prefer a Subaru."
On September 10, activist Monica Lewinsky and Tesla CEO Elon Musk engaged in a deal on microblogging site Twitter after Lewinsky voiced indecisiveness around purchasing a Tesla or a Subaru. Taking to her official Twitter handle, the American television personality wrote that the confusing brewing in her mind regarding the two brands was “so very her”. Further, she wrote that she was unable to decide whether she should go for a Tesla or just purchase a Subaru. Not letting go of the opportunity to put in a good word about his brand, Elon Musk replied in the comments, “Try a Tesla & you're welcome to give it back if you decide you prefer a Subaru.”
Interestingly, Subaru, drifting from the main enquiry responded to Lewinsky as well. The car manufacturer made a 'smirk' emoticon and wrote, "I think you know where we stand on this." Further, in a sarcastic remark to Elon Musk, the company wrote, "Btw, school is back in session, feel free to DM us if you’d like to provide our fans and followers with some anti-bullying tips. We think they would align well with our #SubaruLovePromise. To this, an individual named David Lewis Kennedy replied, "It took you guys 6.5 hours to reply to this?" expressing astonishment. In a witty comeback, the Japanese transportation conglomerate replied, " Sorry, we were busy trending".
Meanwhile, impressed at his money-back guarantee and a promising lead over his competitors, Twitter users launched a discussion about which vehicle was, in fact, better. Many suggested Tesla, citing the reinvention technology in the company’s range of vehicles. In another bitter engagement, Producer Peter O Riordan replied to Musk, generously enquiring, ”This offer extends to everyone?” However, he received no response Musk, which indicated, that the offer made was exclusive to Lewinsky.
Further, Formula 1 racing executive Mark Gallagher gave Lewinsky a suggestion. He said that the activist must go for a Tesla. "Better to be electrifying than a fossil,” he wrote. Meanwhile, demonstrating that Tesla was the car to go for, a user posted a car on auto-pilot mode. “The Tesla community is great!” Wrote one. “Tesla is amazing, you will not regret it if you choose Tesla,” agreed one other. Although, one other suggested, “I have a Subaru and everyone I pass look impressed! I love it.” Several others cited the environmental benefits of Tesla as a reason to go for it.
Transform mine-and-burn hydrocarbon economy
Elon Musk’s Tesla brand predated its first vehicle, Roadster running in competition with GM, Ford, and Fiat Chrysler, defeating Volkswagen and Toyota. Further, in June 2012 the company released the Model S, a vehicle that largely aimed at the luxury niche of the market, and the company managed to sell 100,000 models. The consumers were carried away with the hybrid SUV with ‘falcon wing’ doors launched in 2015. Recently, in 2019 Musk produced the family car Tesla 3 and sold nearly 300,000 models. In a twitter post, sharing his vision, Musk wrote, “The overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.”
Updated 13:36 IST, September 11th 2020